Jul 2

Final Cut Pro X means Apple has abandoned professional artists

by Flick Harrison

Guy Debord said that the main function of our society is now the production of spectacle. The spectacle alienates us from life and each other. Facebook, for instance, transforms our relationships into images of those relationships, mediated by Facebook's own hidden desires.

Fifteen years of engagement with the Final-Cut-Pro-using professional class is, at best, a good self-funding, street-cred foundation for the new consumer version of FCP, called FCP-X.  It could be compared to the free itunes app of yesteryear which slowly led us to the Itunes Store and thence to the app store, iphone and ipad.

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